You are the protagonist of your hero’s journey.
Story communicates on an emotional level. It connects to us on the deepest part of our brain; the part that doesn’t even have language to describe what we are feeling.
When the story of “YOU” you are telling, doesn’t match the “BRAND YOU” are presenting. People FEEL it in their guts. “Be authentic.” “Be TRUE to yourself,” we are told. WHAT DOES THAT MEAN?
This workshop uses simple exercises developed by storytellers, mythologists, and brand marketing experts to help you understand how well your “BRAND YOU” connects to the “YOU” projected, and the “WHY” that motivates you.
By using archetypes, specific language, and adjusting our outward image, we can affect people the first time we meet them, so they know we are trustworthy and authentic.